Two Tips Tuesday

Linda Stirling's Writing Tips Won't Stay A Secret

Linda Stirling’s Writing Tips Won’t Stay A Secret


Topics: Capitalization of Titles; Webinars to Promote Your Books

I have a confession to make. (That got you wondering, didn’t it?)

No, nothing too juicy. It’s just about being an editor.

Even as someone who’s written uncountable headlines for newspapers and newsletters, I sometimes have trouble remembering the rules for what’s supposed to be capitalized in a heading and what’s not.

I don’t think I’m alone with that confession.

If you’re a self-published author or editor, you’ve likely rubbed your noggin’ a time or two over capitalization of titles.

Here are some examples of words that might or might not be capitalized in a heading. See if you can pick which of these words should be capitalized:

after

from

out

this

is

info

are

into

with

Not so easy, is it?

Here are the words that should be lowercase: after, from, out, into, and with. Did that surprise you?

That leaves is and are as words that should be capitalized in your title.

But wait, do those rules follow the Chicago Manual of Style’s guidelines (which should be used for books) or the AP style guide?

Now you don’t have to play the guessing game. There’s a cool free sight that tells you which words to capitalize and which ones to keep lowercase AND you can pick the style guide you want to use. How neat is that?

Here’s the link: http://capitalizemytitle.com/

For my second tip of the day, I’d like to introduce Zoom.

Some of you may have heard about Zoom already, but if not, I think you’ll like what I’m about to share.

For small groups (up to 50), Zoom is totally free. If you’re like me and like to see your family when you’re talking with them, Zoom is great–much clearer than Skype and with virtually zero lag time, so you won’t see your sister’s mouth moving and then hear what she’s saying 30 seconds later.

But where it zooms ahead (couldn’t help myself there) of the competition is for webinars. I’ve always used GoToWebinar, which is currently costing me $109 a month. For video webinars–where I can share my screen, see other people and engage with them, plus save my recordings, and a whole lot more–Zoom is priced at $40. No brainer to switch, huh?

Okay, okay, I hear you saying you’re not using webinars to promote your books so that doesn’t matter a wit to you.

Why aren’t you?

Think of these more in terms of having interactions with people who like your book or want to learn more about your experiences as a writer instead of lengthy webinars.

A simple post on your Facebook page that said something along the lines of “Want to talk about writing books? I’ll share my perspective at 2 p.m. this Friday. Here’s the link to join the conversation.”

You’ve already scheduled that time on Zoom, so you then post the signup link in your notice and you’re good to go. Even if you get two or three people engaged at the start, it’s worth it. Everyone starts out building their list that way. Plus loyal fans will spread the word. A single socially active fan might reach a few hundred people for you.

Of course there are other ways to post to Facebook to get fan engagement, but this is Two Tips Tuesday, not Three Tips.

Guess I have to catch ya later.